You can even think about Company Social Duty (CSR) to have interaction consumers on issues that subject to society like the environment or racism. Have a look at 16 manufacturers doing CSR productively to obtain inspiration. Ignore putting an advertisement within a magazine or paper and pondering who reads it, or https://www.vivanews.gr/i-kalyteri-etaireia-kataskevis-istoselidon-digital-marketing-stin-evropi-einai-elliniki/