However, a different generation of digital natives with exclusive and high anticipations has emerged. As gurus in brand experience, we see each and every brand touchpoint as a chance to encourage, engage and innovate. •A long term, huge-scale exhibition inviting people today to experience Europe’s finest city redevelopment undertaking https://www.madjor.com/insight-article/the-transformation-of-chinese-digital-agencies-in-immersive-ux